Facility Rental Revenue Workgroup

Charge

The Facility Rental Revenue Workgroup is charged with evaluating current facility usage and identifying strategic opportunities to expand and optimize the rental of university-owned spaces. The workgroup will explore innovative, mission-aligned approaches to monetize underutilized assets, enhance community engagement, and generate sustainable revenue streams while ensuring compliance with university policies and state regulations.

Tasks of the Workgroup

  1. Inventory and Assessment
    • Catalog all rentable university facilities, including student centers, athletic venues, academic buildings, and specialty spaces.
    • Assess current utilization rates, rental policies, rental prices and barriers to external access.
  2. Policy Review and Recommendations
    • Review existing rental policies, including restrictions related to the Umstead Act and UBIT implications.
    • Recommend policy updates to facilitate external rentals while maintaining compliance and mission alignment.
  3. Revenue Opportunity Identification
    • Evaluate opportunities to lease underutilized real estate for startups, incubators, tournaments, concerts, and training programs.
    • Explore partnerships with academic programs (e.g., Hospitality Leadership) to integrate student learning into rental operations.
    • Identify potential for hosting external events such as weddings, camps, and conferences.
    • off-peak periods for events such as tournaments, concerts, and community showcases.
  4. Marketing and Outreach
    • Propose strategies to advertise and promote facility rentals to external audiences, including local businesses, community groups, and event organizers.
    • Identify branding and visibility enhancements for lesser-known spaces (e.g., University Communications studio).

Members

  • Athletics-Olivia Baker
  • Central Reservations Office – Dean Smith
  • Student Affairs- Peter Groendyk
  • REDE- Keith Wheeler
  • Administration And Finance- Chris Rowland
  • Administration and Finance, consult as needed for UBIT- Steve Strickland
  • General Counsel, consult as needed for Umstead or other legal issues- Jennifer Chrisohon

Timeline

Provide recommendations before February 20, 2026.